Paid search, or Pay-Per-Click (PPC) advertising, typically refers to the “Sponsored Result” on the top or side of a Search Engine Results Page (SERP).
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphone, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media or mobile applications.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effective market on multiple channels online and automate repetitive tasks.
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Content Media Marketing
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.